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Xbox One finally ships 10 million units, three months after the PS4: Can Microsoft stage a comeback?

After a very long radio silence indeed, Microsoft has finally announced that it will “shortly” have shipped 10 million Xbox One consoles to retailers. There’s no word on how many of those consoles have actually been sold to consumers, or how long “shortly” is (a few days? a few weeks?). Meanwhile, as of the end of September, 13.5 million people had bought Sony’s PS4. Unsurprisingly, Microsoft says that sales of the Xbox One “skyrocketed” after the recent (“temporary”) price cut of $50, and that the Xbox has led the PS4 in US console sales over the last two weeks. There’s still a huge gap between the two consoles (probably ~5 million units), but maybe the Xbox One is finally starting to close the gap.

These new Xbox One figures were released yesterday by Yusuf Mehdi, Microsoft’s device and studio chief, on the official Xbox news blog. The last solid sales figures for the Xbox One were released way back in April, more than six months ago, when Microsoft announced that it had “sold in” 5 million units to retailers (i.e. shipped to retailers, not sold to consumers). In the meantime, the PS4 hit 5 million sold to consumers in February, 10 million in August, and then 13.5 million by the end of September. As the saying goes, Microsoft’s silence spoke volumes — clearly, the Xbox One wasn’t selling as well as the PS4, and Microsoft was either waiting for a miracle, or hoping that its removal of Kinect and then a $50 price cut would rejuvenate sales.

The miracle never came — but hey, shipping 10 million consoles in under a year is still fairly impressive (assuming most of those 10 million consoles have actually been sold to consumers, anyway). There’s no getting around the fact that the PS4 has out-sold the Xbox One in a big way, though. We’ll probably get some official figures from Sony at the end of November, but if I had to make an educated guess I’d say the PS4 is currently at around 15 million units sold, or 50% more than the Xbox One.

 

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Xbox One finally ships 10 million units, three months after the PS4: Can Microsoft stage a comeback?

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